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Wednesday, August 27, 2008

Don't try and sell me! I'm tired of it.

I have had some "sales" training over the last 4 years. Sales is a bad word in my opinion. But, at the request (order) of the Marine Corps I found myself in a classroom with 15 other Marines trying to learn as much as possible so that we could have a successful tour on Recruiting Duty. As my journey started and I began to talk to people about the Marine Corps and the opportunities that are available in the Corps, I started to understand that it is not "sales". It is helping someone make a decision or what I like to say help them buy. I got this idea from Jeffrey Gitmer. Like I said I think sales is a bad word and I did not want to come off as a salesman. So when I stumbled upon Gitmer I saw the proverbial "Light". I realized that all people have a desire to improve or accomplish something and that if I listened and cared enough about THEM that I could help them either discover their need or remind them of it. Then, and only then could we explore the Marine Corps and see if it would benefit them.

Sadly, most people feel that there is nothing that they can do to change their situation and circumstances, they feel as though today is the same as yesterday that will lead to tomorrow. This feeling of being stagnant with no other alternative is where the opportunity to buy becomes intriguing.

An example of this:

You are driving your car and the AC goes out on a hot day, you start to hear a knock in the engine. You start to question how much longer this vehicle will last you. You have things to do, a job to get to on time, so you make a decision to go to the car dealership during your lunch break to see what is out there. You get there and meet a salesperson who runs to meet you. They do this so they can get your "sale". They show you a couple of cars that you can not afford and frankly, are not interested in owning. They try and tell you how good you would look or feel driving it. You leave the dealership to go back to your job, that you probably only go to in order to make money to pay for your house and expenses, and you feel like $h!t.

What if the salesperson asked some questions about what you were looking for, what you needed and what your price range is? What if they truly cared about your situation, do you think you would still feel as bad? No you would not, in fact you might even have "hope", not because they told you to have hope but because it came from inside you. Then you would feel powerful and people like feeling that.

How does this apply to you?


Politics:

Do both of the candidates truly care about you. Do they know your thoughts, dreams and desires? Are they running for office for themselves or you?


Your Life, Job, Family etc.

In your day to day interactions with people, do you care about them as much as yourself? Do you show compassion, interest and understanding? Do you listen to respond or understand?

You can always tell who is faking. Do they offer emotion to you first or facts? If it is facts first then they are allowing you to make the choice and develop your own feelings. If it is emotion first then they are trying to sell you.

Stop selling and start helping them buy!

8 comments:

A New Yorker said...

OOO...I really like this. I have a good friend who politically pisses me off. She is super emotional and doesn't listen or give facts when asked and of course is an Obama supporter. UGH!

Chris McClure aka Panhandle Poet said...

Great post! I have spent most of my working life in one form of "sales" or another. I am quite familiar with Jeffrey Gitomer -- great resource for anyone working in the public -- or anywhere for that matter.

The best salesmen that I know spend most of their "customer time" listening. You must ask questions to discover the prospect's needs. You must provide solutions to their problems or meet their needs. If you just "sell" them, it is a one-time transaction. If you meet their needs/solve their problems, you have a customer for life!

I like the way you think. You might enjoy a blog that I am a co-author on called Blue Island Almanack. The discussions get pretty deep and sometimes heated. I could use another conservative voice helping me out over there! Check it out sometime. http://blueislandalmanack.blogspot.com.

Ingrid said...

Hey thanks for the nice post!
I didn't even look at the sales persons job from this point of view, or at least I never have truly met anyone who is compassionate and who truly wants to help.
.. I mean I have met these kinds of people, but very little times..
.. and yes I feel so much better around those people.

So thank you very much for the post :)

Take care
Ingrid

A New Yorker said...

Thanks for coming to my blog and posting. HOPE you will come back today again. I have to add you to my blog roll soon!!!

Anonymous said...

Senator Obama wants you to have HOPE. As in, you better hope you know how defend yourself in case of a terrorist attack after he disables our defense systems.

He also wants CHANGE. Under his "leadership" this nation will CHANGE from a super power to a socialist cesspool.

Anonymous said...

Great POV. Now if we could make Dems get it...

Anonymous said...

You are off to a good start! As a retired E8 in the army and current civilian working for the Navy, its nice to find blogs written not necessarily from a military point of view but from a person in the military with views on all topics.
On a side note, I know times are busy for you, but I would appreciate more posts...you have good stuff.

www.wakeupamerica.squarespace.com

Mark43 said...

jon d: I really appreciate your interest in my rants. I have been swamped lately. It is soooooo frustrating, there have been so much activity in the world. I applaud Senator McCain picking a "dangerous" running mate. Of course we will hear from the left that he is trying to get the female vote. “Those That Have Ears, Let Them Hear.”